March 12, 2025
Contact:
Steve Larson
Brandywine Label Printing
Marketing Manager
610-756-7429 (office)
540-692-2479 (mobile)
Brandywine Label Printing Announces Comprehensive Rebrand – Changes Name to Empower Label and Opens Modern Production Facility
Plymouth, MN — Brandywine Label Printing, a leading provider of labels to the chemical, pharmaceutical and petrochemical markets, is pleased to announce a comprehensive rebrand in coordination with opening a new production facility in Plymouth, Minnesota.
The new name is Empower Label™, which speaks to a demonstrated belief in empowering customers to make their own choices about when and where their labels are printed. Customers also select a variety of printer modalities, ranges of durability, and custom sizes and finishes to meet their specifications.
The new facility is a modern 72,000 square foot center built for converting and will function as the company’s flagship distribution center for pick and ship. This expertly staffed and fully equipped center of converting excellence, paired with the coating expertise provided in Wausau, makes Empower Label an industry leading vertically integrated safety label provider, positioned for growth and innovation.
“Our new converting center of excellence, opening in coordination with the rebrand announcement, signals a leap forward in efficiency and innovation for our company,” said Wausau Coated Products president, Ben Reif. “Leading the industry in vertical integration enables us to bring the best – and most custom – products to our customers, and our new name and new logo help to convey that message.”
The new product line is ARMA™, encompassing all durable products that Empower Label offers. Familiar products will stay the same and be rebranded; new products will be categorized as appropriate. ARMA™ is a reference to the most durable animal of all, the armadillo. You may see the new mascot, Alberto the Armadillo, around the production facility or visiting with customers at trade shows.
“Empower Label will continue to deliver on a promise to long-standing Brandywine customers, while positioning us to expand the ARMA™ durable product line,” said Chief Growth Officer of Wausau Coated Products, Dave Rosen, who will serve as president of Empower Label. “Our armadillo mascot, Al, is lending the spirit of durability to this series of announcements, and we all benefit from his friendly demeanor!”
This announcement comes at an exciting time for the company. Since being strategically acquired by Wausau Coated Products at the close of 2020, Brandywine Label Printing has expanded its product line and benefited from both the efficiencies of vertical integration and significant capital investments from the parent company.
Although a lot of change is underway, customers will continue to receive the same quality products and the high level of customer service they’ve come to expect from both Brandywine Label Products and Wausau Coated Products. The future looks bright for Empower Label!
About Wausau Coated Products
Wausau Coated Products, Inc. is an independent family owned and operated manufacturing company with distribution facilities located throughout the USA and Mexico as well as distribution channels throughout Central and South America, the Caribbean, New Zealand, and Australia. As a leading manufacturer of adhesive-based products, Wausau Coated is a one-stop resource worldwide for premium quality stocked products and custom engineered constructions to meet customer specific applications and end user needs. For more information visit www.wausaucoated.com
About Brandywine Label Printing
For almost 30 years, Brandywine has provided labels, printers and software for safety and hazard communication labeling to clients in the chemical, pharmaceutical and petrochemical marketplace under the descriptive Brandywine Drumlabels, LLC. As Brandywine Label Printing, the company is a globally recognized leader in the industrial chemical safety and compliance label printing marketplace, with thousands of client sites in 50+ countries. For more information visit www.brandywinelabelprinting.com
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